This is a PR Program Evaluation Report which I conducted for my Masters Program. I evaluated AT&T's Dream in Black program whose mission reads, “Dream in Black is an always-on platform where AT&T celebrates Black culture and the creators who shape it. Dream in Black embodies a mindset where success can look like anything that we can dream. The platform views the world and creativity through an afro-futuristic lens that is rooted in AT&T’s technology, innovation and entertainment which helps to power the possibilities” (Dream in Black Program 2021). I did a 6-week research intensive followed by 3 weeks of writing and editing.